Team Huez* and friends decamped from our studio in Lambeth and took ourselves to Harewood House just north of Leeds to launch our fledgling brand of cycling clothing at the Grand Départ of The Tour de France.
It was the real first showcase for Huez* and what a place to do it. Yorkshire really showed the world why its such a fantastic county. Beautiful scenery, good nosh and most importantly warm and friendly people that really made it such a memorable weekend for us and everyone who visited. Everyone was cycling nuts which always helps!
For Huez* it was a success on many levels. We erected our stand without it blowing away. We got to show the British cycling public our concepts and clothes and got some great feedback - including a showing at the Grand Départ showcase fashion show in Leeds itself. Part of the Huez* team even managed to spend a bit of time at the fashion show and on a tandem tearing around Harewood House.
We now can't wait to show the brand and clothes to others at our upcoming events and with our website launch.
So a big thanks must go out to all the people of Yorkshire, the festival organisers and to all the customers and cyclists who made us feel so welcome. Hopefully see you back there next year!More stories