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A Journey to Our Dream

A Robbie Ferri Adventure

To celebrate the launch of our pop-up shop in The Royal Exchange we sent our man, Robbie Ferri, off on a challenge. Robbie set off from our store at lunchtime and is currently cycling down the length of France in order to climb our namesake, the Alpe d'Huez. This will be no mean feat, the November weather will be treacherous and he has a huge distance to cover ahead of him. We will keep you updated on Twitter with his progress as he makes his escape. More stories